Archive | November, 2011

22 November 2011

How does viral video really work? (a case study)

Often bands talk about how they are “going to do a viral video” but you can’t just decide to create a viral video, it has to happen organically. You can do all you can to make it happen by getting key influencers (blogs etc.) to share it and by making the content as amazing as possible [...]

15 November 2011

How do you connect to an audience of 10000 fans?

Most bands dream of walking out onstage to a packed audience, full of excited fans, screaming and clapping. That is the dream. But what is the path to get to that point? How do you go from playing in a pub to gaining the attention of the fans and the music industry? It happens all [...]

02 November 2011

Do you still need to sell CDs when everything is digital?

Ten years ago it used to be easy to know how to sell your music, you printed CDs then hoped you would sell them at gigs or if possible you would get a distributer. Now most people consume music digitally via the web, often illegally. So do you need to sell CDs or any physical [...]