Archive | March, 2012

26 March 2012

How well do you know your fans?

Building an online audience isn’t easy. It’s all about putting the time in and growing your fan base one person at a time. It is even harder if you don’t know who your fans are or where they hang out.  The way most bands audiences grow is via friends, then friends of friends and then [...]

10 March 2012

How do musicians really earn a living?

It used to be relatively simple to work out how successful musicians got paid, you signed to a record label, put out an album and toured in support of it. If you made a profit after paying back your advance and all associated costs you got paid. This is called recouping (most bands failed to [...]

02 March 2012

How can your band benefit from piracy?

Many musicians are looking to stop piracy but some bands are finding ways to use free music, illegal downloading and so called “piracy” to grow their audience. In a recent interview on Forbes.com Joy Williams from successful indie band The Civil Wars said: “Sure, piracy has its drawbacks, but it also has positives, we’ve had [...]