Archive | Social media RSS feed for this section

26 March 2012

How well do you know your fans?

Building an online audience isn’t easy. It’s all about putting the time in and growing your fan base one person at a time. It is even harder if you don’t know who your fans are or where they hang out.  The way most bands audiences grow is via friends, then friends of friends and then [...]

29 March 2011

How to get print press for your music

One thing that bands are always looking for is positive print press. Magazines, fanzines and newspapers do still have a place in building an audience and positive press gives a lot of credibility to your online activities. The conventional way of getting press is either to send off lots of press kits and hope someone [...]

01 March 2011

How to use Google Alerts to connect with your fans

Google Alerts allow you to perform a regular automatic search of the web for a specific word or phrase. If something comes up in the search Google will then email you to let you know what it is. You can set them up via the Google Alerts home page here, just fill in the options [...]

17 February 2011

Using an email list to connect with fans

A lot of people will tell you that its all about social networking now but one thing we have learned in the last few years from sites like Bebo and Myspace is that these networks have a limited life span. An email list is still a very important way for bands to stay in touch [...]

11 February 2011

What should bands blog about?

Everyone tells bands they need a blog, but its not always obvious what to write about. The blog should be your opportunity to engage with the fans and develop your relationship with them.  Keyword your blogs correctly and write about things others are interested in. A great blog post will come up in search results [...]

21 January 2011

Twitter for musicians part 2

In the second part of our post on the benefits of using Twitter we look at some ideas for more experienced users. Manage your time. Twitter isn’t your marketing campaign, its just part of it. If you spend all day on Twitter you won’t have anything interesting to tell people about, go out into the [...]

18 January 2011

Twitter for musicians part 1

Twitter is one of the best tools to connect with your audience, if you are prepared to put the time in. If you look at ten different musician’s Twitter feeds you will most likely see ten different ways of presenting yourself on Twitter. There are no strict right and wrongs, the most important thing is [...]

04 November 2010

7 ways fans can spread the word about your band

The most valuable thing you have as an indie artist is your fan base. If you are working on a budget ask your fans to help you, its amazing how people want to be part of what you’re doing. Remember to make them feel special by saying thank you and giving them exclusives like downloads [...]

28 September 2010

9 YouTube ideas for musicians

Sometimes its hard to believe YouTube has only been around for 5 years, so ubiquitous has it become. A great viral video can break a band – here are some ideas for YouTube content beyond the standard song promo video: 1 – Animated Videos – Approach a local college, filmmakers forum or your Twitter/Facebook followers [...]

24 September 2010

How to get your music featured on blogs

In the last few years music blogs have become essential for new artists, moving faster than the print press ever could. Some of these blogs have massive audiences from one person in a bedroom to sites such as Pitchfork which is closer to a print magazine. Blog search engines such as the Hype Machine allow [...]