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24 February 2012

How do you define success as a musician?

As a musician you often feel that what you are doing with your musical career doesn’t compare to what others are achieving. Other bands often seem to gain fans more quickly, get better gigs and get more attention from the press. It’s very easy to lose your motivation.  One thing to bear in mind is [...]

13 February 2012

Can your band achieve mainstream success via social media?

Recently we highlighted the story of Jon Gomm’s viral video hit Passionflower and the how it received over a million views thanks to Reddit and social media. Many people see viral hits as useful but can’t see that they cross over into the mainstream press and TV. It depends who is talking about your music [...]

22 December 2011

Frank Turner and why your band should be playing house concerts

22 November 2011

How does viral video really work? (a case study)

Often bands talk about how they are “going to do a viral video” but you can’t just decide to create a viral video, it has to happen organically. You can do all you can to make it happen by getting key influencers (blogs etc.) to share it and by making the content as amazing as possible [...]

11 October 2011

Using Ticket Tailor to sell tickets for your gigs

Often on the blog we talk about putting on your own gigs and how to make things happen for yourself. One of the things you will want to do when organising your own events is to sell tickets via the web. Ticket Tailor is a company that allows you to sell tickets for your events [...]

04 October 2011

How to get your music played on the radio

Getting your music played on the radio is difficult, but not impossible. One play on the radio is unlikely to help gain you many fans but if it’s played multiple times by a DJ that loves what you do it can make a big difference. What you need is someone to champion your music, like [...]

05 August 2011

Google plus for musicians

Google Plus is Google’s latest attempt at a social network. It is like a stripped down Facebook or like Twitter if you could use more than 140 characters, with a few cool additional features. You can post links, photos and videos as you can on most networks but you can also filter people you are [...]

26 July 2011

How to organise your first national tour – part 1

A national tour is an amazing experience for a band but it needs a lot of work to ensure the venues are full, the fans are happy and the band doesn’t end up freezing in a ditch or in prison. You need to put a lot of effort in if you don’t want to end [...]