October 11th, 2011

Using Ticket Tailor to sell tickets for your gigs

Often on the blog we talk about putting on your own gigs and how to make things happen for yourself. One of the things you will want to do when organising your own events is to sell tickets via the web. Ticket Tailor is a company that allows you to sell tickets for your events and take control of ticket sales for your gigs. Most companies take a cut of the ticket sales, but Ticket Tailor doesn’t.

Here are some reasons to use Ticket Tailor:

  • Absolutely no booking fees – You can set your own booking fees and keep them. This really makes a difference when you start to sell large numbers of tickets.
  • Ticket Tailor do not use your customer data for their own advantage – You can keep your customer information and get graphs to keep track of your orders. The more information you have about your fans the more chance you have of making a connection with them.
  • Ticket Tailor is very versatile – Ticket Tailor includes Facebook and Website integration to sell direct to fans. There is a smart phone version for on-the-move selling and the service is search engine optimised so fans can find your events easily.
  • No middle man costs – Payment is direct to your account and the service can be used alongside Paypal. Tickets are sold in the form of SMS / Email E-tickets to make things easy with no printing or the need to post tickets. Door entry is via an easy to use system. There is small charge for SMS use and Ticket Tailor just charges a flat monthly fee for its services, there is even a free trial available.

Ticket Tailor is growing fast in popularity  (35,198 tickets sold and counting) and is another way for you to connect directly to your fans and keep more of the money from your gigs. Don’t forget if you really want to sell tickets post your gigs on Live Unsigned, your social networks and send a message to your email list well in advance of the gig. Flyering gigs of acts in your genre that are playing locally and approaching the local press will also help. Ask your fans to tell their friends and really make it happen. Ticket Tailor can then be a really useful service as part of your DIY promotions.

July 21st, 2011

9 things bands do that waste time

DIY musicians rarely find themselves with any spare time, they need to focus on the important things that will build you an audience. Important tasks like listing your gigs on Live Unsigned, talking to fans, sending messages to your mailing list, dealing with the industry and booking gigs are more than enough to keep you busy without even considering a day job and the music itself. Bands often focus on the wrong things, wasting time and slowing down their career. Here are some things bands do that waste time that you need to avoid:

  • Using Myspace – As a social network it is not as useful as it was, some people still report good results but this is rare. Mostly it is just bands spamming each other, and it is getting worse. It is not a good place to have as your main web site (a self-hosted WordPress is much better). Spending hours adding Myspace friends won’t impress anyone, you are unlikely to make any new fan relationships here. Focus your efforts on where your fans are, blogs, Twitter, niche forums and across other social media.
  • Spamming fans – Sending out generic @ message tweets to strangers, insincere emails to bloggers and “hit and run” posts on forums will rarely make you any friends. What you need to do is build a community through real relationships.
  • Trying to get physical product into record shops – This will slow you down, record shops will rarely take your CDs without having a distribution deal. You won’t get a distribution deal without having a buzz around your band. Focus on building a fan base and you will have more of a chance. Record shops are having a rough time at the moment, CD sales are down and few will take risks on stock that isn’t guaranteed to sell.
  • Copying what is fashionable at the moment – You need clear vision in what you do, copying the latest musical trends will always leave you behind what others are doing. Be yourself, be remarkable and real. This will give you far more chance of building an audience through an authentic relationship with fans.
  • Thinking it is all about them – It is all about you and your fans. Get them involved, ask for input and feedback. It is called social media for a reason, talk to your fans! Then you have more chance of them talking about you and spreading the word through word of mouth.
  • Trying to sell music when they haven’t got an audience – Give away your music and swop it for an email until you have a few thousand people on your email mailing list. You can’t sell to an audience you haven’t got.
  • Doing lots of things badly – Focus on a few important things you need to do online daily and make sure they get done. Instead of sending generic messages focus on real relationships with fans and the industry.
  • Worrying about pointless figures – How many Myspace fans you have or how high you are in online charts doesn’t really matter. The two key performance indicators for bands in the early stages are how many people are on your email list and how much merchandise you are selling (as a cash figure). Once you are turning over around £5K a year and have a few thousand people on the email list you have a business that you can continue to grow over the next few years.
  • Not setting goals – You need to know where you want to be in 3/6/12 months time. If you are not growing your audience, playing better gigs and earning more money you need to review where you are and see if you can improve the progress you are making.

Your time is limited and it is easy to get sucked into spending ages not achieving much. Focus your efforts on things that will build your profile to get better results.

July 19th, 2011

How do you create great album artwork?

Unsigned bands are expected to be many things, from booking agents to web designers to social media content creators. One thing that you will need that is essential is a great album cover. For some artists the physical album is less important but some sort of artwork that you associate with a release will always be required. Even if you are not making your music available as a commercial physical release you will still need to have a CD to give to agents, press, managers, bloggers, radio and general industry people. A decent CD cover goes a long way to making a good first impression, a great album cover can become iconic. Think of Crass album covers, unforgettable and individual to the band. Make sure that your artwork says exactly what your band is all about. Here are some ideas to create something memorable:

  • Brainstorm before you start – Get viewpoints from everyone in the band. You will often find that each band member’s ideas about what makes a great album are very different, but if you can get something you can all agree on you will all be happier.
  • Get someone who knows what they are doing to design it – If you don’t have someone in the band who is artistic get some help. DIY doesn’t mean do it all yourself, you can ask fans or friends to help. There are also sites like http://99designs.com/ that you can use to get crowd sourced CD artwork designs, you set a design brief and budget then designers submit the artwork to you for you to choose from. Quality is variable but some amazing designers create content for 99 designs.
  • Use Photoshop if you are going to do it yourself – There are also some decent free alternatives, the best of which is Gimp but Photoshop is the industry standard. Most CD duplication companies supply Photoshop templates. CD covers are normally around 4.75 inches by 4.75 inches. Watch out for the bleed lines, if you go over these some of your design may be lost during production. Templates vary if you are getting, for example, Digi-packs or standard CDs and they tend to vary from supplier to supplier. Be careful, duplication mistakes are expensive.
  • Play to your strengths visually – If you have a great or unusual looking singer put them on the cover. If you have a great logo (and you should) feature that heavily. Think about what says the most about your band and focus on that.
  • Keep it simple and personal – If it is a great design but it says nothing about your band, what’s the point? The art needs to be individual to you and say something specific about your band. Try and keep the artwork as simple as you can, often it will be tiny, for example, on an iPod screen.
  • Think about the inlay – Do you want a thanks list, credits, website details, mailing address (ideally a PO Box) or something else? Look at what others do for inspiration and keep it consistent with the rest of your design.
  • Print your details on the CD itself – Most CD duplication companies include a template for on CD printing. Don’t forget CDs often get separated from their cases so ensure your website details etc are on the CD, not just the CD case.
  • Take inspiration from others in your genre – Spend lots of time looking at what other artists have done, either take inspiration or be brave and go completely against it, the choice is yours. Often being different will gain you the most attention. Spend some time on it and don’t design the artwork the day before the CDs need to be pressed.
  • Be Consistent – Your social media profiles, website, Live Unsigned profile and album cover should all say something about your band and your music. Keep logos and fonts the same and adopt a consistent visual style.
  • Get feedback – Post your CD cover to your followers on Twitter and other social networks using a photo sharing site like Flickr. Ask your fans and followers what they think, you may not agree but do consider their feedback. Remember some people will always hate anything you post, so don’t try and please everybody, just try and get a feel for what people think.
  • Double check everything – Get friends to check artwork and all text, mistakes are expensive.

People often judge your music on the basis of your album cover before they hear what you sound like. Make sure you give people a good impression. Great CD artwork is another opportunity to be remarkable and interesting.

May 24th, 2011

5 ways you can make your fans feel special

Every act from hip-hop to death metal needs fans, people who support you financially and spread the word about your music. But why should fans choose to follow you? It takes more than great music, although that always has to be the start of it all. To build a fan base you need to build real relationships with your audience and become part of their life. This isn’t quick or easy but will pay off in the long run.

A popular blog post a few years ago spoke about the concept of 1000 true fans, the idea being that you build a small loyal audience that will each pay towards supporting your annual income. The number of fans required to make a living varies from act to act, how profitable your music business is and how much you need to survive (especially if you have lots of members in the band). It may well be that to get 1000 hardcore fans that buy everything you will need 20000 normal fans. The hardcore are those who will get excited by every new gig listing on Live Unsigned, blog post or tweet, they want to know everything and they will spend a lot of money. These figures will vary for every band but the important thing is that you are aware of the idea that a hardcore fan base is vital for every band that wants to earn a living from music.

Signs things are going well when building an audience include you starting to see the same faces at gigs miles apart and get messages from the same people, sometimes on a daily basis. This is the point you will have to deal with the phenomena of the “obsessive fan” (think of Mel in the Flight of The Conchords TV series, it’s very realistic), but at least you’ll know you are building an audience. These early adopters are vital, treat them well and they will bring people to gigs and support you for years to come.

Here are 5 ways you can make your fans feel special:

Spend time with them – Shake hands, sign things and have your photo taken with them. How often has a friend said that they met a band and said that they were “really nice”. Just the act of them telling you this is perfect viral advertising. Even if the band were just being friendly these small acts all add up, especially if you are meeting thousands of people over the course of a European tour. You build a fan base one conversation, handshake or autograph at a time. It is almost like having a customer service job, you need to be there for the fans as ultimately they pay your rent. Often all they want is to have a chat and spend some time with you.

Say thank you – This is vital and many bands forget to do it. Say thanks in CD inlays, blog posts and news letters. When talking to fans at gigs thank fans for coming, it only takes a minute to make people feel special.

Offer fan exclusives – Whether it is a limited edition free live album exclusive to fans on your list or backstage passes for gigs, think of what you would like your favourite band to do for you. Update fans regularly and create interesting content – blogs, guitar lessons, videos or exclusive access to rehearsals via Ustream. Talk to them and treat them well, you need to engage with them if you want them to buy your music. Things have changed, thanks to torrents fans can get music for free, if they want to. Treat your fans well and you have more chance of them paying for your music because they choose to support you as an artist.

Let them have their say – Ask your fans questions and listen to what they say. Ask fans what songs they want to hear you play live, if they like CD artwork, what venues you should play or any other questions you can think of. Thanks to social media fan relationships are now conversational, as long as it doesn’t compromise your artistic vision it is worth getting the opinion of your audience.

Collaborate with them – Offer them the chance to provide artwork, remixes, videos or even a guitar solo on a track. Let them be a part of your process, as long as you feel it is appropriate for your music. Don’t ever do anything that compromises your music, if it doesn’t feel right then don’t do it.

You need to make the fans feel like they are important to you and part of what you are doing. If you make the fans feel special they are more likely to pay for music, tell their friends and generally help your career. Nothing impresses people in the music industry more than already having a fully formed fan base. Make the effort, it is worth it.

March 24th, 2011

9 lessons DIY musicians can learn from Black Flag

Many of the techniques for promoting yourself as a DIY musician in 2011 were first pioneered by US hardcore bands in the late 70′s/early 80′s. One of the first of the hardcore bands was Black Flag, best known for launching the career of Henry Rollins.

Picture by Paul Linus Claassen

Their is much to be learned from their DIY punk ethic, setting up tours themselves and releasing records on their own SST records. Here are a few ideas that they used:

  • Get in the van. Black Flag’s tours were legendary, epic trawls across the US, Canada and Europe. They were an incredible live band. Through the arranging of their own tours they opened up a whole network of venues that the following generation of alternative bands from the Pixies to REM could play at. Being great live and touring constantly (in horrible conditions) allowed them to build a loyal following.
  • Retain your integrity. Black Flag never sold out, that’s why their work resonates through the decades and is so influential. Everything about them is credible.
  • Innovate musically. Black Flag started off as a straight Ramones influenced punk band but later went on to incorporate elements of Jazz, Metal, Hendrix  and atonal guitar soloing. As their career continued they evolved, continually pushing the boundaries getting slower and more complex along the way. They took chances outside of generic punk.
  • Innovate with your marketing. Always try new ways of connecting with an audience. They went out flyering everyday, often going without food to keep on the road. They sprayed there logo all over the LA area (attracting the attention of the Police). Their work ethic of touring, flyering and putting out new material was unrelenting. They even tried advertising on local TV.
  • Be careful what you sign. Black Flag’s career was held back because of a legal dispute with MCA over the distribution of an album. Always seek the advice of a lawyer before you sign anything.
  • Take a stand. Black Flag constantly clashed with the authorities who tried to crack down on Hardcore shows, they took a stand and carried on. This dedication inspired a loyal dedicated following.
  • Put out your own music. Black Flag set up their own SST label and put out the records themselves. Don’t wait for someone to offer you a career in music, make it happen yourself.
  • Build a community. SST didn’t only put out their own records, they put out music by Husker Du, Bad Brains, Meat Puppets, Dinosaur Jnr, Sonic Youth and Soundgarden. SST and Black Flag were at the heart of a scene that changed the world, eventually entering the mainstream via the Pixies, REM and Nirvana.
  • Have a great logo. Raymond Pettibon’s four bars logo is iconic and has sold thousands of T-Shirts, tattoos and stickers. The ongoing use of Pettibons artwork for later releases gave them a distinctive look through all their work. Controversial,innovative and distinctive.

For further information the books Get In The Van: Black Flag tour diaries by Henry Rollins and Our Band Could Be Your Life: Scenes from the American Indie Underground, 1981-1991 by Michael Azerra are both highly recommended. This was long before the days of easy digital distribution through the internet, you can only imagine what they could have achieved with sites like Bandcamp, Live Unsigned and Twitter. Black Flag were a truly inspirational band.

December 10th, 2010

Squats – great places to play as an unsigned band

Live Unsigned’s resident reviewer Oli Arditi will be contributing to the blog over the next few weeks taking a special look at squat scenes as a hub for some of the most interesting musicians and event organisers – an area of special interest to us at Live Unsigned. The first post in the series gives you an introduction to squats in general, and what makes them so relevant to a struggling unsigned band.

Squats: a great way to tone up your thighs and bum. Also, places people live in without the permission of the nominal property owner.

Picture by Paul Linus Claassen

If you’ve had anything to do with squats in the UK you probably think of a small house, maybe a group of houses, occupied by a loosely affiliated group of people who need a roof over their heads, or occasionally by a group that has come together for a short term political objective, such as opposing a road building scheme. There might be some good parties, maybe with live bands; sometimes a place will be squatted simply to hold a party in, and then abandoned; and occasionally a more ambitious, arts based objective is pursued (as by the !WOWOW! collective in Peckham, London); but usually, a squat is a house, being used as a home by people who were unwilling to see it standing empty.

I haven’t been inside a squat for over 10 years… but I lived in squats as a child, and again for a year after I left home in the late 80s. As a kid I lived in a part of London where whole terraces of houses were squatted, and there was a great variety of community based arts activities going on: there’s not been many comparable scenes in Britain since then (the 70s), but there have been some, and even the smaller squats have provided fertile ground for local music scenes.

As a teenager I was far too untogether to organise gigs (or even a band), but if you came to any of the squats I lived in, at any time of the day or night, you’d find a jam session going on. Squats tend to attract musicians, serious or otherwise, for a variety of reasons.

Music types are often on the lookout for cheap housing, and squats are rent-free, however, for all that they do require a certain investment of time, and a commitment to the lifestyle.

The lifestyle itself is another reason: the sorts of people that pursue an artistic vision at the expense of a regular job tend to be people that reject other aspects of mainstream culture. Squats are naturally prime sites for the demimonde to come together, and musicians, especially in the more anti-establishment genres such as punk, can find them a haven.

Music is usually a unifying thread through the life of a squat: even those denizens that don’t actively create music are likely to give it a place of central importance in their lives. Musical choices and preferences are one of the principal sites where cultural identity is formed and asserted, especially for members of sub-cultures.

Gigs in squats can be superb: although they might be intimidating for newcomers, for people who are unsure what they’re walking into, the DIY ethos is all about welcoming anyone who wants to participate. Whether that’s by pitching in to do one of the many jobs that need doing, by performing, or by joining the crew whose job it is to make sure the band feels properly appreciated (yes, the audience!), so go along with an open attitude and everyone involved will be genuinely glad to see you there. Distinctions between crew, artists and audience, between scenesters and non-scenesters, are far less pronounced than they are at most commercial gigs.

The legal environment for squatters has become progressively more hostile in the UK, so although there have been brief moments when an unused building has become a music venue, it’s been impossible for anything long lasting to get established on the wrong side of Britain’s draconian property law. In other parts of Europe, however, the conditions can permit both larger scale, and longer term objectives.

In Berlin, big communal squats (now turned mainly legitimate community housing schemes) are the most uncompromised, active, independent cultural sites in the city. They are of course people’s homes, but they are also places to go for lunch, to watch a film or see an exhibition, to take a martial arts class, to screen print a design on your fair-trade t-shirt, or… to go to gigs!

Even before the wall came down Berlin was a hub for alternative types, as all West Germany’s punks and hippies ended up there to avoid military service (Berlin residents were exempt). With reunification there was a big population movement from the East to the West, leaving many buildings empty, some of them large apartment blocks that had only been partially occupied, and in varying states of disrepair. Amid confusion over the ownership of these properties some members of Berlin’s counterculture found a golden opportunity.

Buildings were occupied, materials were scavenged, and huge maintenance projects were taken on DIY style. For the past twenty years these super-squats have housed some of the leading venues in Berlin’s musical underground.

Times are certainly changing: the squats have now all gone legit one way or another, which at least gives them some legal right of tenure, but also leaves such places more vulnerable to the commercial vagaries of the property market. The last actual, illegally occupied squat was Brunnenstrasse 183, emptied by the police earlier this year (2010) after an eighteen year occupancy.

The gigs are still happening though, and it’s well worth visiting Berlin just to get a taste of this unique scene. If you love any kind of non-commercial music, but particularly the more subversive, punk related end of the spectrum, Berlin’s squats are the place to go.

In future articles I’ll take a detailed look at some of Berlin’s more prominent squats, and try to gather some information about how gigs are organized and who to get in touch with if you’re interested in approaching any of these spots for a gig.

You’ll find profiles for all the squat venues we come across already added on Live Unsigned, but we’re always keen to hear about more. After looking at Berlin I’ll move on to investigate squat venues in other cities, and other countries. I firmly believe the mainstream is never where the most interesting stuff is happening culturally, and if you are involved in running shows at a squat I’d particularly welcome any input or feedback you can give me, as I try to paint a picture of this very live, and very unsigned music scene.