Tag Archives | pr

04 February 2012

How much does it cost to “make it” in music?

On the Time magazine website there is an article by an obscure indie rock band called Two Lights talking about how expensive it is to become a rock star. It is always a bad idea to complain in public. GQ called them “Hapless poster-bros for self-importance…full of whiny self-entitlement” and across the web people are ridiculing [...]

21 April 2011

Planning a DIY album release (part 2)

In the second part of our post on planning an album release we look at the final few months before the album comes out:     2 months before the release: Work out and allocate your advertising budget and place ads. Remember to focus on a small niche audience, ideally of a few thousand people. [...]

29 March 2011

How to get print press for your music

One thing that bands are always looking for is positive print press. Magazines, fanzines and newspapers do still have a place in building an audience and positive press gives a lot of credibility to your online activities. The conventional way of getting press is either to send off lots of press kits and hope someone [...]

28 January 2011

How to get the most from an interview

It’s great when you’re approached to do an interview by a blog, magazine, radio or even TV. It’s another thing to do an interview that people remember and gets people listening to your music. Professional PR people spend serious time briefing clients on what to say in interviews and you can use some of these [...]